The mortgage industry has faced many ups and downs in recent years. Since the start of the pandemic, home prices have surged by 43%.[i] This sudden spike in home values paved the way for a flood of refinancing requests, but this boom in business was only temporary. As interest rates increase to tame record inflation, the current mortgage market is … Read More
Talk Data to Me: The Mortgage Lending Experience with Ashley Gravano The mortgage industry is unlike any other. From balancing technological innovation and human touch to managing ever changing processes to building relationships, the life of a mortgage professional is never dull. In this episode of Talk Data to Me, Ashley Gravano, Coffee Connoisseur and VP of Product Solutions at … Read More
Many mortgage lenders assume that the key to success is attracting an abundance of new applicants. While this aim is important, achieving it in the current mortgage market is increasingly difficult due to low volumes and record-high interest rates.[i] So, what can mortgage lenders do in the meantime to supercharge their revenues? During this downtime, many lenders can benefit from … Read More
Certified Credit will attend the MBA Annual Convention and Expo 2022 in Nashville, Tennessee, where they will showcase their Cascade automated solutions and host live episodes of their Talk Data to Me podcast. MBA’s Annual Convention and Expo is the largest national event for real estate and finance professionals. This year, it’s taking place at Music City Center in Nashville, … Read More
Borrower retention has been a widespread issue for mortgage lenders for many years. The average borrower retention rate in the mortgage industry is just 18%[i]—the lowest rate of any major industry in the United States. In the current mortgage market, borrower retention is more critical than ever before. That’s because mortgage applications are waning, purchase rates are low, and interest … Read More
Talk Data to Me: Building Your Personal Brand & The Importance of Authenticity Whether you are looking to grow your business and attract more borrowers or trying to expand your network of industry professionals, authenticity and your “personal brand” are key. But, what is a personal brand, how do you find yours, and how similar should your brand be to … Read More
