Talk Data to Me: Prequalification as a Lender's Marketing Tool
With available housing inventory at historically low levels and mortgage rate increases looming on the horizon, competition for housing is fierce in many markets across the United States. Wanting to buy their dream home before they get priced out of the market, many individuals and families are choosing now to shop for a new home. This seller’s market creates a unique opportunity for lenders to attract borrowers by offering a prequalification that will give their offer an edge over the competition.
Our Certified Credit Experts discuss how mortgage lenders can leverage prequalification as a marketing tool.