[Part 1] Talk Data to Me: Social Media Strategy & Compliance for the Mortgage Industry with ActiveComply [Episode 8]
[Part 2] Talk Data to Me: Social Media Strategy & Compliance for the Mortgage Industry with ActiveComply [Episode 8]
Social media is changing the way that consumers act, think, and communicate faster than any other modern medium. Today’s consumers rely on social media for more than just staying in touch with friends and family. They depend on it to provide updates on the latest trends, alerts about breaking news, and insights to the people and businesses that they choose to work with.
For today’s lenders that means keeping up with emerging social media marketing trends and connecting with the homebuyers of today is key to success. But, leveraging new and evolving media also comes with risk.
In this special episode of Talk Data to Me, we celebrate World Social Media Day (June 30th) with ActiveComply. Our discussions with Melissa Thomas and Gabriela Mendicino will help you navigate the challenges of social media marketing, find creative strategies to capture the attention of potential borrowers, and develop a personal and professional brand that sets you apart – all while staying compliant and protecting your brand reputation.
Learn more about solutions to help you generate and retain leads during shifting markets: https://bit.ly/3OaQUgT
Discover ActiveComply social media monitoring and website archival software, built specifically for the for the financial industry, by the financial industry: https://bit.ly/3HD9D1U
About Our Guests
VP / Head of Compliance at ActiveComply, cloud-based software that allows lenders to monitor employee social media for compliance and brand protection. Melissa actively works with lender partners to develop and execute social media policies and procedures to fit their needs. Melissa has acted as a compliance panelist for The Mortgage Collaborative, HousingWire, MGIC, The California Mortgage Bankers Association, and other financial industry groups & publications. Melissa has acted as a compliance data analyst for a top 20 independent mortgage company, where she worked directly with regulators & state examiners, compiled and analyzed fair lending & call report data, and performed extensive legal research.
Marketing & Communications Manager of ActiveComply, Gabriela Mendicino, like you, often wonders, “How can we make mortgage marketing more interesting?” and “How do people eat salad gracefully?”
An organic marketing proponent, Gabriela thoroughly believes in the power of building your reputation with your target audience through transparency, humor, and a dash of data-backed decision-making. Prior to her role at ActiveComply, Gabriela served as the head of marketing at The Mortgage Collaborative, where she worked with their team to build a strong digital presence across social media platforms to illuminate their collective accomplishments, resulting in a 700% increase in highly engaged followers in 2 years. Gabriela is certified in Google Ads, Google Analytics, and SEO Fundamentals, and enjoys furthering her marketing education nearly as much as she enjoys hiking with her husband, son, and overly enthusiastic dogs.
ActiveComply makes it easy for the financial industry to manage social media compliance of institutions and employees. Their cloud-based solution for mortgage lenders, banks, and credit unions helps you engage with social media safely and meet your compliance and archival requirements. Easily find and monitor loan officer social media from one unified platform.
Learn More at https://bit.ly/3HD9D1U.