According to motivational speaker, Tony Robbins, “The quality of your life is the quality of your relationships.”[i] This sentiment certainly rings true within the mortgage industry. As a mortgage lender, your relationships with fellow mortgage professionals and customers determine your customer satisfaction and long-term success. Below, we’ll examine why relationships are so important in the mortgage industry. We’ll also provide … Read More
If you want to build a successful mortgage lending business, you need to know how to strategically capture and qualify new leads. From advertising to referral requests, attracting new leads can sound like a lot of work. Luckily, it doesn’t have to be if you have the right tools. Once you start bringing in new leads with ease, the next … Read More
Certified Credit Releases New Automated Prequalification Solution, Cascade Prequal Certified Credit highlights a new mortgage lending solution, Cascade Prequal, that simplifies the prequalification process. Founded in 1985, Certified Credit has been an innovator in the mortgage industry for many decades. Certified Credit’s latest solution for mortgage lenders is called Cascade Prequal. Cascade Prequal can simplify the prequalification process using advanced … Read More
These days, mortgage customers have high expectations. They desire a streamlined lending experience, start to finish. According to a study done by McKinsey & Company,1 the following components of customer service are critical to winning over mortgage applicants’ business: Speed – Customers want to work with lenders that offer fast prequalification. Transparency – Customers appreciate having access to their real-time … Read More
The quality of your mortgage lending operations directly impacts the profitability and success of your business. When your mortgage lending operations are efficient and cost-effective, you can enjoy a better bottom line, enhanced customer experiences, and retention, improved loan quality, and scale up your business with ease. On the other hand, when your business operations need improvement, your business can’t … Read More
For experienced mortgage lenders, the scenario is all too common. But, just before their closing date, the borrower receives an email providing new instructions on how and where to wire the funds for their new home. They dutifully wire the funds, only to discover that the title company never received the wire transfer. What happened, and where did the money … Read More
